From what we’ve seen so far, there’s no ‘one size fits all’ when it comes to ads depicting Christmas in the time of a global pandemic. As the festive showdown gets underway, The Drum explores the approach taken by brands so far to try gauge what we can expect from the rest of 2020’s Christmas ads. Will advertisers deliver a well-needed dose of sparkle, or will Covid-19 be the Grinch that stole Christmas ads?
Not to sound all ‘bah humbug’, but as Covid-19 continues to ruin the best-laid plans of 2020, Christmas this year is going to be tough.
Source: The Drum
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