Insurance brand Churchill is aiming to change perspectives on what quality insurance means to people by asking them to be chill when taking big decisions in its latest campaign.
The campaign ‘Bring Chill to the Nation,’ conceptualized by Saatchi & Saatchi, features a woman apprehensive about buying a car in case she prangs it in an accident with an unprepared and uninsured driver. Suddenly she finds Churchill’s mascot ‘Churchie’ sitting on the front hood, and she escapes to the ‘Chillscape,’ a fantasy world where she is relieved of all her car-buying stress.
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Source: The Drum
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