Bolstered by massive internet penetration in India and digital payments, Indian online travel company Cleartrip is focusing on performance marketing to cater to the Indian digital audience.
The Drum spoke with Ashish Dhruva, vice president marketing, Cleartrip who affirmed that Cleartrip is extremely bullish on the India market as digitalization is on the rise and the overall the number of people choosing to book their travel needs online is on a high growth trajectory.
He says: “We use media with a lot of discretion and map the plan based on the need and goal. The majority of Read full story ›
Source: The Drum
Industry News