By Seb Joseph

Clicks on mobile ads don’t always lead to direct conversions but often influence desktop or in-store purchases, a trend that is convincing advertisers to spend more on mobile than desktop by the end of the year, according to a new report.

The shift in media budgets is driven by advertisers’ confidence in mobile swelling as the click-through and conversion gaps narrow between display, search and social on mobile. While brands have espoused about mobile-first strategies for a decade, research from Marin Software shows that they are finally adopting the cross-channel mindset needed to back their boasts.

Mobile paid search’s share of clicks Read full story ›

Source: The Drum