Cobra brewery by day and premium brassiere atelier BraCo by night: Cobra has created brand character and multi-talented entrepreneur The Boss in a new tongue-in-cheek campaign.
The beer brand by Molson Coors has created the campaign with Karmarama to highlight the care and craftsmanship that goes into bringing Cobra to life, with several teaser ads being unveiled already.
Dave Buonaguidi, founder and chief creative officer at Karmarama, explained: “This is a fun, tongue-in-cheek campaign that shows the two major passions in the life of The Boss who skillfully divides his time between brewing impossibly smooth beer and making impossibly supportive brassieres. Read full story ›
Source: The Drum
Industry News