Coca-Cola has launched its message of thanks to people helping to make the world a better place during Covid-19, in celebration of International Workers’ Day.
The film tells a story of two sides, presenting the negative representation of a world we’ve grown to know during the Coronavirus pandemic and juxtaposing it against messages of hope and positivity.
The ad uses short video clips and images from around the world of real people that are using their humanity to overcome the difficulties, from frontline workers to people celebrating elderly relatives birthdays by socially distancing.
The film is called Read full story ›
Source: The Drum
Industry News