Coca-Cola has created detachable bottle labels that double up as festival wristbands as part of a stunt in Europe.
Comprising eight bottle designs, the push ran in Romania and was developed by McCann Bucharest. Each iteration of the packaging featured a peel-off writstband which could help young people access some of the country’s biggest concerts.
To find out whether they have won a spot at a gig, customers had to download an official Coca-Cola app and scan their wristband. If they were lucky then the wearable would serve as their ticket.
McCann said the campaign has reached 75% Read full story ›
Source: The Drum
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