Coca-Cola North America has introduced new packaging for its flavoured sparkling water brand Dasani and launched a campaign to promote the update.
The drinks giant has also introduced two new flavours to the range, raspberry lemonade and tropical pineapple, to coincide with the launch of the ‘Break for Bubbles’ marketing push, which encourages people to take a break from everyday stresses by drinking a Dasani beverage.
The “sleek” cans now feature a more slender profile and refreshed graphics. Dasani Sparkling is now also available in a bottle in lime and berry flavours to catering to people who want the convenience Read full story ›
Source: The Drum
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