By John Glenday

Coca Cola fans down under are clamoring for a taste of the latest flavor iteration from the beverage giant, Coca Cola Ginger.

The iconic brand is refreshing its stock sugar flavor with a dose of root ginger as the centerpiece of its summer campaign, which is encouraging young adults to reappraise their opinions of the brand via a social media campaign and multi-channel integrated marketing and experiential strategy.

This follows a decision by Coca-Cola to centralise its social media marketing, moving away from its previous strategy of having multiple agencies handling different accounts which were distinct from one Read full story ›

Source: The Drum