By Jenni Baker

Marketing can change the world if, as an industry, our people and businesses come together and “pile some energy into working collaboratively because societies, communities and countries benefit when we do,” according to Facebook’s chief revenue officer, David Fischer.

That’s precisely what The Drum and Facebook set out to do with the ‘Marketing can change the world’ initiative, assembling three teams from brands and agencies across the globe to find creative solutions and big ideas to address business and societal challenges affecting small-to-medium size enterprises (SMEs) in the US, UK, and APAC.

The teams, each championing different minority-owned enterprises, are tackling a Read full story ›

Source: The Drum