Unilever-owned condiment brand Colman’s is making a move into the snacking category for the first time ever as part of a partnership with the Snaffling Pig Co.
The union is designed to tap into what both companies believe to be a growing demand for pork crackling, and to leverage Snaffling Pig’s position within the market.
As part of the partnership Snaffling Pig Co’s double hand cooked pork crackling will be paired with the the flavour of Colman’s English Mustard, with the new variant being offered in various formats to target grocery, on-trade and gifting markets.
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Source: The Drum
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