Compass Point/McCann has been chosen to handle the media planning and buying at Miracle-Ear, following a competitive review.
With over 1,300 locations across the US, Miracle-Ear distributes hearing aids and related products. Compass Point//McCann will be responsible for media strategy, analytics, DRTV, and media buying spanning broadcast, print, out-of-home, radio, digital and social.
We were impressed both with the Compass Point//McCann approach to helping us tell the Miracle-Ear story and with their understanding of our business and our vision,” said Michael Stanfield, vice president of Miracle-Ear.
Compass Point/McCann is a unit of McCann Worldwide and includes Odin, Read full story ›
Source: The Drum
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