By Thomas Hobbs

The overall index score fell to 4 points this month having reached a score of 7 in June; the latter, a level not seen for at least 10 years.

In July, expectations for the general economy fell five percentage points to -1 compared to the previous month. And people’s economic fears are even more significant when calculated on a year-by-year basis, with the -1 score ten points lower than in July 2014.

And although the major purchase index – which calculates the likelihood of consumer propensity to spend big on products such as electronic equipment or furniture – score of 11 is Read full story ›

Source: Marketing Week