By amit bapna
Recently Singapore-based pop culture marketing agency Culture Group, on-boarded veteran ad-man Dick van Motman, as chairman of its Advisory Board. Motman, the former Dentsu global CEO of content & creative, has previously worked at agency brands like DDB and Leo Burnett in a career spanning over 30 years. The Drum speaks to Motman about the complex Asian market, his new mandate and his views on the future of the agency business.
Having worked in network agency setups for many years, what excited you about taking up this role at a ‘younger’ and ‘independent’ The Culture Group?
Source: The Drum
Industry News