CoolBrands has revealed its coveted annual survey of the UK’s most desirable brands, with Apple, Ray-Ban and Glastonbury claiming the top three spots.
A new entry from Sonos and major leaps up the chart from Netflix and Instagram ensured that digital innovators ruled the roost this year, but what can the industry expect going forward?
Founder of Mc&T Paul McEntee caught up with Stephen Cheliotis, chairman of the CoolBrands Council, to discuss the reasons behind Apple’s fourth-consecutive win and find out why trendy tech startups are usurping household names.
The full interview can be seen above.
Source: The Drum
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