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Copywriting is rubbish (or, why you should look closer before joining the club)

on Aug 31, 2016 | 0 comments

By Andrew Boulton

For most careers I can think of, television is a poor recruiter. Or rather, television is a spectacularly effective recruiter, just not a very honest one.

As a boy, I was desperate for a career in the police force, based almost entirely on an unhealthy love for ‘Columbo’.

I saw myself bumbling genially through largely mansion-based murders before springing an unexpected and utterly brilliant denouement – leaving the overconfident killer with no option but to make a startled confession on the spot and rather compliantly submit to arrest. I did not anticipate a reality where I would spend Saturday nights getting chinned Read full story ›

Source: The Drum