Costa Coffee has launched an outdoor ad campaign which uses lenticular technology to make the creative appear as though it is moving.
As the public walk past the telephone box ads they will see a cup of iced coffee being shaken, as Costa looks to push its new coffee over ice offering.
Working in partnership with JCDecaux, Costa is the first brand to integrate the technology into 500 of its telephone box StreetTalk sites that are situated in close proximity to Costa stores.
Kirstey Elston, head of marketing at Costa said: “By implementing lenticular creative into our summer campaign we aim Read full story ›
Source: The Drum
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