Cheating, finding rare universal truths and getting as close to a brand’s product are some of the lessons learnt after working for major brands, according to Crispin Porter + Bogusky (CP+B) chairman Chuck Porter.
Speaking at Ad Week Asia, he unveiled a set of lessons learnt from the agency’s time working for brands such as Burger King, Mini Cooper and Microsoft.
With the event being based in Tokyo in Japan, he made a point to discuss the difficulties in finding cultural truths that resonate across markets. He said one of the few examples from the agency’s own work was for Read full story ›
Source: The Drum
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