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‘Creativity can solve problems and create solutions’: Gojek on brand innovation during a pandemic

on Jul 1, 2020 | 0 comments

By Shawn Lim

As a brand with a mission to solve daily problems and create impact at scale, ride-sharing service turned super app Gojek knew it had the capabilities to pivot its business quickly as consumer behaviours changed during the coronavirus pandemic.

The brand, which supports two million drivers, 500,000 merchants, and 170 million users across South East Asia, noticed that as SEA countries went into lockdown, safety and hygiene concerns ranked very high on the agenda of its customers its drivers’ livelihoods were threatened by the pandemic.

“We made some adjustments to make sure that our supply lines are open so that we can Read full story ›

Source: The Drum