In order to find the world’s top marketer, The World Federation of Advertisers (WFA) has once again partnered with The Drum for the Global Marketer of the Year award. Here we interview nominee Syl Saller, chief marketing and innovation officer at Diageo, on the role’s evolution within the boardroom.
After a year in which global chief marketers at fellow businesses have seen their roles drastically change – or cut altogether – as boards question the value of a CMO position, Diageo’s Syl Saller admits that she has “concern” over the future of the job.
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Source: The Drum
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