By Sean Larkin

Criteo has announced the appointment of industry veteran Greg Archibald (pictured below) as executive vice president of sales as the publicly listed adtech outfit seeks to bolster its revenue-generation in the Americas with a suite of new products.

Archibal’s appointment comes as Criteo (historically know for selling ad retargeting solutions) begins a concerted effort to roll out its predictive search offering as well as its sponsored product feature, one it was able to launch post the purchase of HookLogic during the final quarter of 2016, among advertisers, especially those in the e-commerce sector.