Crowne Plaza has showcased its tailored features in a new campaign by JWT, the first brand campaign for the hotel company in six years.
Free fruit, an aromatherapy kit and the ability to change the room temperature are among the options promoted by Crowne Plaza.
David Masterman, creative director at JWT London, explained: “It’s the Crowne Plaza brand’s attention to detail that sets them apart, so we wanted to hero the little things that make a big difference to their guests’ stay. A complimentary apple isn’t just an apple, it’s the little energy kick behind a moment of inspiration.”
Source: The Drum
Industry News