2020 should be the year advertisers embrace mobile video advertising. Not yet on board? Here’s what you need to know to take advantage of this opportunity for your brand.

Brands and consumers love videos (not TV)

Video is one of the most effective and engaging advertising formats. The sight, sound, and motion of video offer a vibrant canvas to communicate feelings, learn, or entertain, which brands can leverage to tell their stories and connect with consumers on an emotional level. While there is little debate that video advertising is one of the best ways to build a brand, there is also evidence Read full story ›

Source: The Drum