A several-month-long shopping season has descended upon us, with e-commerce a primary channel in the battle for consumer spend. There’s been a lot of talk about digital video being the most powerful ad technique to move the sales needle, as audience targeting becomes more precise. But, as a brand trying to capture a share of the spend, maximizing the effectiveness of video across screens and a fragmented publisher landscape is no easy feat.
To help make this task easier, the next phase in the evolution of programmatic marketplaces has entered the video market, making it possible for buyers to reach curated Read full story ›
Source: The Drum
Industry News
