By amit bapna

The world changed last year in the wake of Covid-19, forcing businesses to reassess and recalibrate their offerings. As consumers struggled to make sense of an evolving reality, companies also had to pivot their roadmap in a bid to survive and grow. And in this pursuit, the relevance and value of customer engagement has grown even more significant, becoming a key component of businesses globally while chief experience officers (CXOs) work hard in connecting metrics to tangible business outcomes.

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In fact, brands are increasingly seeing customer engagement as a critical cog in their growth paradigm, leading Read full story ›

Source: The Drum