By Laurie Fullerton

With television advertisers, publishers, editors, mathematicians and agencies all working at finding answers about how marketing should work, for Media Math’s CMO Joanna O’Connell, it comes down to valuable conversations.

In a recent interview with Beet TV, the marketing analyst turned marketing chief notes that despite coming at it from different angles, there are some fundamental truths about marketing which includes helping a marketer or agency create conversation at scale with their prospects and customers. Using math and technology helps of course, but “great marketing should enable a marketer and a consumer to connect in a way Read full story ›

Source: The Drum