Forget avatars and embrace identities, says Jason Alan Snyder of Momentum Worldwide. And when navigating the multiverse of consumer identities, remember that consent is king.
Gone are the days of neatly segmented demographics; our desires, preferences, and very selves now flit between physical spaces, digital personalities, and mixed realities, leaving brands often scrambling to catch up. But amid the chrome gleam and pixelated promises, one truth shines brighter than anything produced by an AR filter: consent is the new gold.
While Apple is busy christening our “phone-less” future with the Visio Pro, savvy marketers know the real land grab isn’t virtual; Read full story ›
Source: The Drum
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