By Samuel Joy

This presentation covers:

• Predicting and understanding customer loyalty

• Making complex models accessible and actionable

• Driving brand loyalty in a competitive environment

• How LRUK segmented data to reach the right customers

Bios

Bianca Dowling, Strategic Accounts Director, Occam DM

Problem solving flair and a passion for overcoming the challenges of using data insight in a practical, strategic way: these are unique ingredients of the “intelligent excitement” Bianca brings to every project.

A BCom in Marketing and Business Management, Bianca has honed her skills over 13 years of senior level engagement in direct marketing. She has worked with clients including Readers Digest and AXA, and is currently leading Amaze One’s Read full story ›

Source: Marketing Week