Following David Attenborough’s opening statement on Instagram, in which he described saving the planet as a ”communications” issue, Georgina Wilson-Powell mulls how the ad industry can rise to the challenge.
Aged 94 and with six decades of TV and radio credits to his name, Sir David Attenborough last week started up an Instagram account (and broke a Guinness World Record in the process). But why? Because he acknowledges that “saving our planet is now a communications challenge”.
If Sir Attenborough is finding it a challenge to get the message across, what hope is there for brands and businesses as they Read full story ›
Source: The Drum
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