By Minda Smiley

DC Comics is hosting a superhero-filled pop-up experience for the whole of SXSW in Austin, Texas.

The activation, which is open to both SXSW attendees and the public, is primarily promoting the upcoming series Krypton, which is premiering on Syfy on March 21. Set two generations before the destruction of Superman’s home planet Krypton, the show will follow his grandfather as he “fights to redeem his family’s honor and save his beloved world from chaos.”

DC Comics is also using the SXSW activation to celebrate Superman’s 80th birthday as well as the 1,000th issue his comic series. Attendees Read full story ›

Source: The Drum