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Debunking Netflix: the essential guide for marketers

on Jul 31, 2017 | 0 comments

By Matt Hill

No one wants to look like a plank when talking about the video landscape. It’s a hot topic full of hype, stats, launches, boasts and innovations. The noise can sometimes drown out the nuance. You need to keep your video marketing game tight.

The latest news in the world of video is Netflix’s Q2 results, out last week. They were better than forecast with the subscription video on demand (SVOD) service adding 5 million subscribers to take its total number of subs worldwide to more than 100 million (a billion households have internet access).

Wall Street is relieved, Read full story ›

Source: The Drum