By Joseph Liu

This article is the second in a 2-part series on defining your personal brand.

Your personal brand is the expression of everything you stand for in your career and life. Defining who you are as a brand gives your career meaning and purpose, direction and intention, focus and clarity. A clear personal brand allows you to have a set of guiding principles, a touchstone you can use to understand if you’re on the right path in your professional and personal life.

In the first part of this 2-part series on defining your personal brand, I outlined how you can build the Read full story ›

Source: The Drum