By Shawn Lim

Japanese ad giant Dentsu is reorganising its operations into four operating pillars after deciding to consolidate its brand agencies into six global brands.

This comes after its business was significantly impacted by the Covid-19 pandemic, which was reflected in its third-quarter results. The new plans will be announced in February 2021.

“We simply have too many brands almost, 300 across both Japan and internationally,” stated Toshihiro Yamamoto, president and chief executive officer at Dentsu Group.

“This radical new structure will be more logical and transparent for our clients, enabling us to serve them better.” It will also be operationally more efficient and Read full story ›

Source: The Drum