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Diageo looks to turn Gordon’s from a ‘default to a standout’ gin brand

on Dec 24, 2014 | 0 comments

By Sarah Vizard

Gordon's brand ambassador is making his first appearance in marketing for the brand

The campaign, created by BBH, launches on Christmas Eve during the ITV showing of the James Bond film Skyfall. It features Gordon the Boar stylishly dancing around an urban apartment and preparing two glasses of Gordon’s gin and tonic.

The TV ad will be supported by a four-minute YouTube film designed to educate viewers about the heritage of Gordon’s Gin and the history of the boar symbol, which has appeared on its bottles since the brand’s launch in 1769. The boar will also have its own Twitter handle aimed at revealing the character’s, and therefore the Gordon brand’s, personality and point Read full story ›

Source: Marketing Week