By Cari Kirby

No, not that one, or the C-19 variety either. I mean the BIG one, that comes with tinsel and trees and swathes of red, white and green.

I know it’s a little early but this year, more than ever, we need to be prepared for Christmas.

I don’t mean personally – although there is a distant jangling of bells in the back of my brain that’s making me twitchy.

We’ve heard of a few brands that are opening the war chests this year, seeking to capitalize on share of voice and market share after the pandemic. And the run-up to Christmas will be Read full story ›

Source: The Drum