By Kendra Clark

Consumer packaged goods (CPG) companies will now have better insights into what ads actually translated to purchases and will be able to optimize their ad campaigns accordingly, thanks to a new partnership between Verizon Media and Catalina.

Verizon Media is now the first demand-side platform (DSP) to integrate with Catalina’s powerful shopper data. For those unfamiliar with Catalina, the company has access to 236 million shopper cards, making it one of the preeminent suppliers of consumer package goods sales data.

Verizon Media, meanwhile, boasts that its brands (including Yahoo!, TechCrunch and AOL) reach 900 million consumers across the globe. Together, Verizon Media Read full story ›

Source: The Drum