By Ishbel Macleod

Expenditure on measured media in Western Europe is set to grow 2.3 per cent from last year’s $114.59bn (£70.42bn), according to eMarketer.

The company’s fifth annual “Global Media Intelligence Report,” developed in collaboration with Starcom MediaVest Group (SMG), stated that the UK and Germany, which are the two largest ad markets in the region, are set to register major percentage gains in ad spending.

Between them, Germany and the UK will account for 44.5 per cent of regional ad investment in 2014, while spending by France is expected to dip slightly to 13.5 per cent of the total Western European investment.

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Source: The Drum