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Disability in advertising shouldn't be something we only see once every four years

on Oct 3, 2016 | 0 comments

By Jo Arden

scope end the awkward

The Paralympics is over for another four years and I for one am feeling a little bereft. And also a bit uncomfortable.

Seeing so many impressive athletes at the peak of fitness with skills that go beyond imagining was a stark reminder about how invisible people with disabilities can often be. It’s not just on the track and field where we saw greater representation than we are used to either; in the studio and on the airwaves, the world suddenly seemed like a much more inclusive place. Until the ads came on.

Channel 4’s brilliant coverage of the Games will undoubtedly Read full story ›

Source: The Drum