By The Drum

Concerns about fraud and transparency continue to dog the influencer world, while the economy that has grown up around platforms and the personalities that use them is still a young business.

To mark the launch of our a special influencer-themed issue of The Drum, we asked marketers and media experts what’s needed to make the influencer sector a more sustainable business.

Should brands change the way they work with creators? How can influencers ensure longevity in this competitive game? And can the agencies that have sprung up to service the sector survive its many twists and turns?

Adam Williams, chief executive officer, Read full story ›

Source: The Drum