After my last post, there seemed to be some conversation around what could the various roles in advertising looks like under this new structure of consultancy and production.
It is critical because, while things like data, technology, AI etc are the standard buzzwords used in every conference and plugged into every press release, there hardly seems to be enough discussion about the roles of advertising. Do the roles from a pre-internet era still make sense? Should a job description be more about adding skillsets? If yes, then is it practical in a rapidly evolving industry?
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Source: The Drum
Industry News