The brand delivers a highly personalised service by building a continually updated online profile for customers based on their fashion preferences and size. Stylists use the information to select and send items to the customer, who pays only for what they keep.
Enclothed attracted funding from Dragons’ Den investors Kelly Hoppen and Piers Linney but the deal later fell through due to a backlog in finalising contracts agreed on the programme. Despite the setback, the retailer raised £459,000 via the crowdfunding website Crowdcube. The TV exposure also helped to generate strong interest in the brand, which now delivers more than 30 Read full story ›
Source: Marketing Week
Industry News
