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Driverless cars may spook people now, but for marketers they are the next big thing

on Oct 28, 2016 | 0 comments

By Fadi Shuman

Driverless cars are like a modern day headless horseman and people are spooked. According to a survey released earlier this year by the American Automobile Association (AAA), three out of four U.S. drivers said they would be “afraid” to ride in self-driving cars. But like most things in life, this is primarily a fear of the unknown, as people seem to get used to these cars quickly once they experience them.

It would be naive to underestimate the seismic impact truly autonomous vehicles could have on civilization as we know it. Airplanes allowed us to work and travel Read full story ›

Source: The Drum