Football site Dugout has partnered with digital sports consultancy Mailman to distribute its original and branded content in China and expand its global presence.
Mailman will localise, customise and distribute Dugout content to Chinese audiences across platforms including Weibo and Douyin. Mailman will use its platform, technology, studio and network throughout China to promote Dugout across the country.
Andrew Collins, CEO and founder of Mailman, said: “We’re very proud to launch the Dugout channel across China’s most popular social media platforms. Dugout is one of the most innovative football companies in the world right now that recognises the importance of Read full story ›
Source: The Drum
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