The Camp Nou, one of football’s elite arenas and the home of Barcelona FC, can now be toured on the Rakuten Viber messaging app.
Dugout, which has made its name creating behind-the-scenes content for football clubs, has now got together with the club and its sponsor Rakuten to build experiences around the historic stadium and its museum, all designed to drive and engage users on Rakuten Viber.
This classic slice of footballing history is reportedly the third most visited museum in Spain.
The content looks to serve as a taster and drive more traffic to the stadium with the Read full story ›
Source: The Drum
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