Tourism Australia’s Dundee: The Son of a Legend Returns campaign will contribute an extra $860m to the Australian economy by 2020, according to the tourism body’s chief marketing officer Lisa Ronson.
The campaign, which kicked off in January with a teaser campaign and Super Bowl advert, this week rolled out a content series Why Australia, in a bid to continue to leverage the popularity and buzz around the activity.
Ronson told The Drum, the campaign aimed to drive more high-value visitors down under with a goal to increase the current $4bn spend that is generated by Read full story ›
Source: The Drum
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