By John Glenday

Dunkin’ is pivoting from doughnuts to drinks with its latest product, a timely coffee launched to coincide with the longest day of the year at NYC Pop-Up.

Taking its cue from pretentious tech videos the lurid promo assaults your retinas with the coffee brands unique take on a can and straw which even comes with its own quick start guide.

‘Shot in the Dark’ is a blend of coffee and espresso which deftly skirts the current backlash against plastic straws with its own ‘reuseable sipping device’ comprising a telescopic stainless-steel tube with a silicone tip to funnel caffeine Read full story ›

Source: The Drum