By Minda Smiley

President of global marketing and innovation at Dunkin’ Donuts John Costello has said that the brand’s mobile strategy is largely based upon providing utility for customers rather than what he calls “bright, shiny new objects.”

Speaking at a Simulmedia event entitled ‘The New Dynamic Duo? How TV and Mobile are Coming Together,’ he said that the coffee brand’s app – which has a “world class store locator” and can be downloaded in either English or Spanish – is rooted in the brand’s ten-year-old tagline, ‘America Runs on Dunkin’.’

“It’s more than just a slogan. It was our brand purpose before ‘brand purpose’ Read full story ›

Source: The Drum