By Taruka Srivastav

Dunkin’ Donuts has rebranded itself as just Dunkin’ to represent the company’s focus on serving coffee quickly.

The new brand identity was designed by agency Jones Knowles Ritchie (JKR) which worked alongside agency partners BBDO New York and Arc Worldwide and is build on the tagline ‘America Runs On Dunkin’. The logo will retain its pink and orange colour and will feature on the company’s packaging, advertising, website, and social channels.

The new Dunkin’ logo will also be featured on exterior and interior signage on all new and remodeled locations in the U.S. and later, globally.

According to the company Read full story ›

Source: The Drum