The pandemic lockdown measures may have completely changed the way pitches are run for the marketing industry, Ebiquity believes some of these changes should be kept forever.
Speaking as part of The Drum’s Can-Do festival, Leela Nair, managing director for South East Asia at Ebiquity, shared how the company had completely overhauled the pitch process to be entirely virtual.
In a market like South East Asia, where prior to Coronavirus key talent from agencies would often spend time on planes for pitches, being virtual meant putting top talent in the room became much easier, and cheaper, for Read full story ›
Source: The Drum
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