By Seb Joseph

EE is launching what it calls its most “personalised campaign to date” to trumpet the breadth of its 4G coverage. But the message won’t be as prevalent on YouTube while concerns about ad misplacement on the platform are still prevalent.

Localised photography and messaging, tweaked for different regions across the country, form the backbone of a campaign that will span 129 regional stores and 21,000 potential message combinations for direct to consumer communications. Much like previous campaigns, Hollywood star Kevin Bacon will star but this time he is joined by Googlebox and I’m A Celebrity personality Scarlett Moffatt.

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Source: The Drum